June 8-18 Gary Cummins: "Pop Culture"


pop cul·ture
modern popular culture transmitted via mass media and aimed particularly at younger people.

It is common in today's fast-paced society to take things for granted. We live in a world where days pass us by, and where life is so hectic, that we don't have time to stop and appreciate the beauty that is all around us. From rolling landscapes to urban streets and from seascapes, to the lovely person standing next to you, the world is full of incredibly artistic expressions, experiences and beautiful moments in time.

By bringing science and photography together “Pop Culture” captures beauty through destruction. This series focuses on creating something unique and obscure by using everyday mainstream items. Splashes of coloured paint sit atop an inflated balloon. When the balloon is popped, there is a split millisecond where the paint dances up in the air and creates a visual masterpiece, so fast that the mind doesn't have a chance to process it.

"Pop Culture" is not only a play on words but teaches us a valuable lesson about life. It shows us that we have to focus on the present to not miss the little bits of magic all around us. It also depicts how being mainstream and appealing to things deemed popular and acceptable keeps us from stepping out of our comfort zone.

This series demonstrates that while "normal" is perfectly fine, it can also be a bit dull and mundane. Although pushing boundaries can be scary due to the unknown, if you pop that bubble and take a chance, you might find that the outcome is extraordinary.


Gary Cummins is a creative photographer from Waterford, Ireland, living in Toronto with his wife and little dog, Romeo Sanchez. Gary specializes in high-speed photography, urban/street photography and landscape photography. He has lived all over the world, taking photos in over 20 countries. Follow him on Instagram @garycphoto

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